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Dale Adcock

Karen Ay

Mark Beldan

Katrina Blannin

Hannah Brown

Gary Colclough

Graham Crowley

Ben Deakin

Zavier Ellis

Nicolas Feldmeyer

Hester Finch

Andrew Humber

Jeremy Hutchison

Adam James

Hayden Kays

Olivia Krimpas

Jamie Lau

Iavor Lubomirov

Alan Magee

Coll McDonnell

Gemma Nelson

Susie Pentelow

Frank Pudney

Pascal Rousson

Islamiya Scarr

William Stein

Arthur Steward

Inbal Strauss

Kate Terry

James Unsworth

Mandy Worster

Dale Adcock / Karen Ay / MARK BELDAN / KATRINA BLANNIN / HANNAH BROWN / Gary Colclough / Graham Crowley / Ben Deakin / Zavier Ellis / NICOLAS FELDMEYER / Corinne Felgate / hester Finch / andrew humber / Jeremy Hutchison / Adam James / Hayden Kays / OLIVIA KRIMPAS / JAMIE LAU / Iavor Lubomirov / alan magee / COLL Mcdonnell / gemma nelson / SUSIE PENTELOW / frank pudney / Pascal Rousson / Islamiya Scarr / william stein / Arthur Steward / Inbal Strauss / Kate Terry / JAMES UNSWORTH / Mandy Worster

VEGAS likes to think it has its finger pretty firmly on this city’s creative pulse, keeping tabs on who’s who and what’s what, and this show represents what and who we think is worth seeing. It is a show specially designed for those visiting London at this busy time and will enable visitors to see the filtered and distilled product of all those studio powerhouses scattered across town. It aims to give an overview of some of London’s best talent, which might not otherwise get airtime.

The criteria for the show is simple: exhibiting artists must live and work in London, and must not be represented by a gallery either in the UK or abroad. It’s worth clarifying that this does not mean that these artists have not exhibited before. Most of them have very active calendars participating in countless group shows and even sometimes solo shows, most will have exhibited abroad or been awarded residencies, many will be in public or private collections, and some may actually be on display across town at The Future Can Wait or Saatchi’s New Sensations. This is not a show about underdogs; these artists are strong, talented and ambitious, and often their lack of representation is a choice rather than something to be remedied. Indeed, for many of these artists the desirability of gallery representation is questionable and many will have chosen to be their own agent, something this digital age makes entirely feasible.

So for those people dropping into London for the Frieze frenzy, VEGAS would like to invite you to the East End for a riotous and colourful display of London’s true home-grown talent. ALTER is an exhibition of what’s REALLY going on in London.